Privacy For Sale: How Big Brother And Others Are Selling Your Private Secrets For Profit

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The death of privacy | World news | The Guardian

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Are Today’s Social Media Tech Giants the Big Brother that Orwell Warned Us About?

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Sign In Get started by entering your email address. Sorry, we don't recognize that email A valid email is required. Questions about our Premium Membership? As we now know, even the most banal interactions can yield rich forms of information that can be mobilised to influence significant political events. Cambridge Analytica uses data to change audience behavior. Only in this case its clients were politicians angling to cut through a cluttered mediascape to reach swing voters by whatever means necessary. When surveillance involves so many different players, including the sites of our own enjoyment, to where do we direct our rage?

Who do we hold accountable? We live in a political economy where Big Data is king, where the business models of social media are based on the collection and resale of our data. We willingly trade our privacy and the privacy of others for a personalised, targeted user experience.

As a result, we too become complicit in this surveillance culture. But even Kogan is a product of the times. University researchers working against systematic budget cuts and growing managerialism are increasingly expected to economise their research in innovative ways.

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